Orange Gold Spots

The Orange mobile phone network's advertisements in the cinema (Orange Gold Spots) are very effective, they use the surrealism of placing a mobile phone advert in the middle of an advert for an actual film that is being released, this works is a very comic way and ads an extra joke for people who have already seen the actual film trailer or the film itself. These advertisements are effective because they are funny so people actually take the time to watch them, also they air at almost every cinema screening across cinemas in the UK. There have been numerous different Orange Gold Spot adverts since they first started being shown in cinemas in 2010. The best example of these, which worked on me the best was 'phone break' where they made a mock interview with various members of the film audience, proposing a 2 minute break at 15 minute intervals throughout a film so you could check your phone, the interviewees were all impressed by the idea saying that it was "the time of my life". This advert was so effective because it was such a preposterous idea and it was such a funny concept to grasp, this is one of the few examples of Orange Gold Spots which does not involve an actual movie trailer. Another example that I found very effective is the Expendables 2 trailer parody which involved James Buckley who Facebook'ed the location of the expendables secret base tagging it the 'funky bunker' and claiming it has 5 likes already. I found this advert effective as I had already seen the actual trailer for the Expendables 2 and the placement of James Buckley in it makes it very funny because he is so out of place, claiming that he is more of a "social network communications expert".